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Business Strategy with Hirav Shah SEPTEMBER 18, 2026 | The Indian Eye 38

Need Clarity?

Bring “KK” into Your Business

ly remains only a discussion. Put the
completion date in writing.
3. Stop the “We Will See Later” culture
Pending decisions create confu-
sion and slow down execution. De-
cide, delegate, and move forward.
4. Hold a weekly clarity meeting
Review important tasks, respon-
sibilities, deadlines, challenges, and
pending decisions with the team every
week.

Frequently Asked Questions
HIRAV SHAH Q1. Is the KK Strategy useful for small
businesses?
Yes. Small businesses often expe-
any business owners have rience greater confusion because roles
one common complaint:
M“We remain busy through- and responsibilities are not clearly de-
fined.
out the day, but no real progress is Q2. Can the KK Strategy work in a fam-
made.”
ily business?
It can work extremely well. Clar-
Meetings are held, calls are ity becomes even more important

made, plans are created, and when several family members are in-
volved in making decisions.
lengthy discussions take place. Business success does not come from hard work alone. Often, the difference between success Q3. Can KK help when a business is
Yet, at the end of the month, it and stress is simply clarity (file photo) growing slowly?
Yes. Slow growth is not always
feels as though the business is caused by the market. In many cases,
Today’s smart business owners
not progressing at the speed it or a startup, many people enjoy giving do not focus only on hard work. They confusion in decision making and exe-
cution is responsible. KK brings clarity
opinions, but fewer are willing to ac-
should. cept responsibility. also focus on clarity because, in busi- to both.
In some offices, the “Forwarded ness, the problem is often not a lack
Today, the biggest problem facing As Received” culture is so strong that of knowledge. It is a lack of direction. Conclusion
Business success does not come
many businesses is not competition, work keeps moving from one person to How KK Improves Daily Execution from hard work alone. Often, the dif-
the market, or even investment. Of- another but never reaches completion. KK is especially useful when sev- ference between success and stress is
ten, the real problem is a lack of clari- In many businesses, the real eral tasks depend on one another. Be- simply clarity.
ty. And one of the biggest reasons be- problem begins after the first success. fore ending any meeting, write down When the team clearly under-
hind this lack of clarity is the absence During the initial stage, the owner the decision, responsible person, stands what needs to be done, who
of “KK.” personally handles almost everything, deadline, purpose, and next step. This will do it, when it will be completed,
so there is clarity. However, as the
KK means: simple habit converts conversations why it matters, and how it should be
• Kon Karshe? — Who will do it? business grows and the team expands, into commitments. It also reduces executed, the business gains speed,
clarity starts decreasing.
• Kyare Karshe? — When will it be The owner assumes the team will repeated calls, unnecessary remind- confidence, and stronger execution.
done? ers, and blame between departments. Perhaps that is why today’s smart
• Kem Karshe? — Why should it be handle everything, while the team Over time, KK creates a culture where entrepreneurs do not invest only in
waits for the owner to make decisions.
done? people do not wait for instructions. ideas. They also invest in clarity.
• Kevi Rite Karshe? — How will it In this gap, the business begins to slow They understand their responsibility And perhaps the simplest yet
down.
be done? and move work forward with confi- most powerful strategy for business
Many entrepreneurs are search-
These four questions may sound ing for speed. They keep running after dence. growth is just this:
simple, but most businesses do not new tools, apps, and strategies. How- Four Tips to Introduce KK into Your Bring KK into your business.
have clear answers to them. As a re- ever, real speed does not come from Business Immediately
sult, confusion increases, follow ups technology. It comes from clarity. 1. Assign a clear owner to every task Hirav Shah is the Global Business
multiply, frustration grows, and busi- When team members know ex- Every responsibility should have Strategist, Game Changer, and Author
ness growth slows down. actly what needs to be done, who is one clearly identified person who is of 19+ books—trusted worldwide for
Gujarati businesses rarely lack responsible, and when it must be com- accountable for completing it. validating big decisions of entrepre-
talent. The real problem is often own- pleted, execution naturally becomes 2. Write a deadline for every task neurs, sportsmen, and entertainers.
ership. Whether it is a family business faster. A task without a deadline usual- Email : Business@hiravshah.com

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